EVERY GRANDFATHER WOULD LIKE HIS GRANDDAUGHTER TO FAVOR HEAVEN. ESPECIALLY IF THERE IS SOMETHING WRONG WITH HER, AND ATTEMPTS TO ALLEVIATE HER AILMENTS WITH THE USE OF DRUGS AVAILABLE IN DRUGSTORES AND PHARMACIES DO NOT BRING THE EXPECTED RESULTS AND ARE HARMFUL AT THE SAME TIME. MOST GRANDPARENTS ARE DOOMED TO WATCH AS THEIR BELOVED GRANDCHILDREN TRY TO FIGHT FOR THEIR HEALTH. HOWEVER, ONCE IN A MILLION, THERE IS A CASE WHERE A GRANDFATHER HAS THE KNOWLEDGE, SKILLS AND EXPERIENCE TO HELP AN 11-YEAR-OLD SUFFERING FROM PSORIASIS. THIS IS HOW ELMA SKIN CARE COSMETICS WERE CREATED, THE FAMILY OF WHICH HAS GROWN OVER TIME. TODAY, A BRAND BORN OUT OF THE NEED OF THE HEART IS GROWING AND, THANKS TO A CONSORTIUM OF PEOPLE FROM ALL OVER THE WORLD, IT HAS A CHANCE TO BECOME A GLOBAL PRODUCT SOON.

ANDREW WITOWSKI, BECAUSE HE IS BEHIND ELMA SKIN CARE COSMETICS, HAD TWO MAIN ASSUMPTIONS WHEN UNDERTAKING RESEARCH ON THE CREAM THAT TREATS PSORIASIS - THE DRUG IS TO BE EFFECTIVE AND BASED ON NATURAL INGREDIENTS, WITH COMPLETE EXCLUSION OF STEROIDS COMMON IN THE TREATMENT OF SKIN DISEASES. YEARS OF WORK IN POLAND, IN THE CHEMICAL LABORATORIES OF A PHARMACEUTICAL COMPANY TO CREATE DRUGS, AND LATER IN CANADA AS A COSMETIC FORMULATOR (A PERSON CREATING NEW COSMETICS) COMBINED WITH THE KNOWLEDGE OF A TEAM OF FORMER COLLEAGUES FROM THE RYDYGIERA INSTITUTE HAVE BROUGHT EXCELLENT RESULTS. THE RESULTING OINTMENT, THE SPECTRUM OF WHICH IS MUCH GREATER THAN WHAT ANDREW WITOWSKI INITIALLY ASSUMED.

TO CREATE IT, THE SCIENTIST USED AN INNOVATIVE METHOD OF EXTRACTION FROM PLANT STEM CELLS, WHICH STIMULATE SKIN CELLS, THUS ACCELERATING THEIR MULTIPLICATION. IMPORTANTLY, THE SPECIFICITY IS COMPLETELY NATURAL, DOES NOT CONTAIN ANY PRESERVATIVES, ENSURES SAFETY AND NATURAL PROTECTION OF THE SKIN. EFFECT? ACCELERATED SKIN HEALING, THUS TREATING SKIN DISEASES, SUCH AS PSORIASIS, STOPPING HAIR LOSS IN WOMEN SUFFERING FROM, FOR EXAMPLE, THYROID DISEASES (INCREASED HAIR LOSS IS THE RESULT OF HORMONAL CHANGES IN, AMONG OTHERS, THYROID DISEASES) AND FINALLY THE SIDE EFFECT OF USING A THERAPEUTIC CREAM , ON WHICH EVERYONE WHO HAS EVER USED THE SPECIFIC "ANTI AIGING" - SKIN REJUVENATION CARES ABOUT.

IT TURNS OUT, HOWEVER, THAT A GOOD PRODUCT ALONE IS NOT ENOUGH TO CONQUER GLOBAL SALES MARKETS. THE SMALL BRAND DID NOT STAND A CHANCE AGAINST THE GIANTS OF THE COSMETICS INDUSTRY. EFFECTIVENESS BASED ON NATURE (IN FACT, AND NOT ONLY IN THE MARKETING MESSAGE), IN ORDER TO REACH A WIDER AUDIENCE, IT NEEDED SOMEONE WHO WOULD BELIEVE IN IT AND MAKE THE PACKAGING, SALES NETWORK AND ACCESSIBILITY NOT INFERIOR TO THE AFOREMENTIONED GIANTS.

WHEN WE SAY "A GOOD PRODUCT WILL DEFEND ITSELF," WE MEAN IT DOESN'T NEED ADVERTISING. THE ELMA SKIN CARE PRODUCT PROVES THAT EVERY FOLK WISDOM HAS A GRAIN OF RIGHTEOUSNESS. THE BRAND, WITHOUT GIGANTIC ADVERTISING BUDGETS AND AN EFFICIENT ARMY OF MARKETERS, SURVIVED THANKS TO ITS LOYAL CUSTOMERS - THE POLISH COMMUNITY IN CANADA. NOW IT HAS A CHANCE TO DEVELOP ON A HUGE SCALE, BECAUSE THE EFFECTIVENESS OF THE PRODUCT HAS CONVINCED PEOPLE WHO WANT TO INVEST TIME, KNOWLEDGE AND MONEY IN IT. CANADA - GREAT BRITAIN - POLAND - AT THE MOMENT, WORK IS UNDERWAY IN THIS TRIANGLE TO INTRODUCE THE ELMA SKIN CARE BRAND TO GLOBAL MARKETS. NEW OPPORTUNITIES ARE OPENING UP FOR THE BRAND, COOPERATION WITH SCIENTISTS FROM THE GDAŃSK UNIVERSITY OF TECHNOLOGY, TECHNOLOGICAL SUPPORT AND THE PROSPECT OF OBTAINING EU FUNDING FOR ADDITIONAL RESEARCH AND FURTHER DEVELOPMENT OF AN INNOVATIVE PRODUCT MEANS THAT SOMETHING THAT HELPED THE SICK 11-YEAR-OLD CAN HELP A MULTITUDE OF PEOPLE. BOTH THE CREATOR OF THE BRAND AND NEW INVESTORS AGREE THAT WHAT IS AT ITS CORE WILL NEVER CHANGE - THE NATURAL COMPOSITION AND ENVIRONMENTALLY FRIENDLY APPROACH TO THE PRODUCT.

-- I WOULD NOT BE WHERE I AM TODAY IF IT WERE NOT FOR THE SUPPORT AND LOYALTY OF MY EXISTING CLIENTS - SAYS ANDREW WITOWSKI. - THEY HAVE BEEN WITH ME FOR 5 YEARS, I AM VERY GRATEFUL TO THEM FOR THAT AND I KNOW THAT THEY ARE THE BEST AMBASSADORS OF OUR BRAND.